News

For a couple of weeks now he has joined the great team of collaborators of Today Newlyweds also AgNo3 Silver Nitrate, which will periodically give you emotions and advice thanks to the wedding videos made by his staff. The initiative, which has already been very successful among the readers, will be the opportunity to see live the great professionalism of Nitrate d'Argento, one of the best nationally, and to browse among some of the most beautiful weddings in Italy. But who's behind AgNo3's camera? Hence the idea of interviewing its founder, Marco Schenoni, an excellent professional able to make immortal the most intense and fabulous moments of your wedding. So don't miss this very pleasant chat with one of the best operators in the industry, who will reveal the secrets for a great video of the day of yes, how you become real professionals and much more...

You're known for being one of the best in the business. How do you become like that? What path did you make?

I don't know how to become like this! At some point I found myself there, discovering not without surprise, that I had achieved a certain fame. On the other hand, I have always been a little too distracted in cultivating public relations, perhaps because it is too focused on constantly improving my product. This has always been my only recipe: never be completely satisfied with the result, even when it exceeds the expectations of the customer. And then of course a lot of gym, so much desire to confront great professionals sometimes in the flesh other times through their works. As soon as I thought I could do this job I immediately sensed that technique and professionalism are very important but without an emotion to communicate, they are just an exercise in style for its own. When they become tools of suggestion, magic is born, and this always applies to me, whether i'm shooting a commercial, a video clip or the reportage of a wedding.

How was Agno3 born? Who's on the team?

Silver nitrate was born 13 years ago from the awareness that this is a "collective" profession, where many disciplines (visual, graphic and sound techniques) interact with each other, influence each other, indeed contaminate each other. Thus, the need for comparison between multiple brains, each specialized in its field, grows fast and spontaneously. And here the team slowly gets richer allowing the development of final product more harmonious, balanced and rich! To date the team includes 8 people, some dedicated exclusively to video and graphic postproduction, others that move smoothly between shooting and editing.

What makes your movies absolutely recognizable because they are different from everyone else in style and character?

All I can say is that to be satisfied with my work, to feel that I am on the piece, I need to get excited first. At this point the desire to retransmit this sensation arises spontaneously and then the eyes point to the real subject of the sequence, the hands act on their own, build the frame and the camera moves giving the right dynamism to the shooting. You have to focus on what happens in front of us striving to find the best way to return it to the viewer, but you also have to decide quickly because after a moment that intense moment will be over.

If a young person wanted to approach this job, what advice would you give him?

First of all to attend a good film school, to forget about television and its canons; to aspire to make every job not a video but a movie (my pay off also says it!). Also not to forget absolutely the photography, cousin (or perhaps better to say mother) of cinema and its derivatives: I am convinced that mastery of the use of a reflex contributes a lot to the formation of a complete videographer.

What must two future spouses have in mind in search of who will film their wedding?

First of all, what they want the footage of their wedding to enclose: are they looking for a report of the day or a video clip focused on the new couple? Once they have clear what they expect they have to ask their potential videographer to fully show some of the services he made, and ask him all the questions of the case until they are sure they know what they are buying. They must also remember that, as in any other field, a quality product and even more a product of art cannot also be a cheap product. Thinking that you have found both will almost certainly result in a big disappointment on the day of the delivery of the movie.

The trend regarding photography in the sector is to follow the spontaneity of the event avoiding hours of posing photographs. Do you think the same applies to the video?

You're asking those who think they've proposed the reporting style in the wedding movies first! It is not difficult to understand how exciting and rewarding it is to tell the dress of a woman preparing to become a bride, the ill-conceived nervousness of the groom who welcomes the guests on the churchyard, their entrances and their meeting on the altar ... And so on. Why stop this intense and magnificent story that we have the privilege of living live? why distract the couple from all this to achieve something that basically has nothing to do with marriage? Surely it is much more difficult and challenging to sensitively document an event without being intrusive but the result, I think you see it very well in my movies, is completely different.

How many weddings have you filmed so far?

What ports in your heart? I honestly don't know... I think over 600. I have that in mind. Many indeed many, ours is a special clientele that has looked for us carefully and has chosen us because it loves our way of telling discreet and at the same time intense.... it creates between us and them necessarily a strong feeling and a lot of complicity.

What catches your eye most when shooting one scene rather than another?

It may sound trivial, but I would say the movement. In the shot the aim is to seize the moment freeze it and make it synthesis of a story. In the video you work in a diametrically opposite way you look for an action that has its fulfillment, each sequence seeks its own starting point and one of arrival, and the skill lies in intuiting that something is about to happen and pandering to it in its development. Ultimately, each sequence is a micro story embedded in a larger narrative.

Ever excited during a wedding?

Very often, especially when newlyweds and guests leave emotions free, it is galvanizing to work in beautiful situations because you feel even more encouraged to make the best of what happens around you.

Is the way to resume a marriage in Italy different than abroad?

 Our way of filming is already different from all the others. There are different people. In all Anglo-Saxon-speaking weddings, for example, there is a lot of irony and a desire to have fun. The invited nn are never in awe of the camera, in fact they get involved with great naturalness and come fantastic pictures.

How many minutes are filmed during a wedding?

In the reportage you film a lot precisely because the most beautiful situations do not happen on command, then thanks to the experience you learn to manage also times and moments. In the most important events you get to take home even 6-7 hours of footage.

What should never be missing in a wedding video?

The Summary: A Wedding Video is not a movie you'll probably see 2 or 3 times in a lifetime. Instead, it will have to win the challenge of being reviewed dozens and dozens of times, and despite this keep us glued to the screen until the end credits. 15-20 minutes at most is in my opinion the average duration of a video.

Chiara Besana

Source TGCOM